Most independent school marketing professionals will say they are frequently tasked with the seemingly impossible – keeping their school front and center with prospective families often with a limited budget. To make the most of every marketing dollar, many school...
Imagine this: One of your first grade teachers is accused of child abuse. A senior patient with dementia wanders away from your care facility. A trusted employee is arrested – charged with embezzling thousands from your family business. Now imagine that a local...
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an...
Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools. But, ask yourself these questions: Is the devil you know, better than the one you don’t know? Is “how we’ve always done it” going to keep attracting families who want...
