St. Anthony Catholic School in Des Moines, Iowa, provides an exceptional learning environment to students in grades PS-8 that values faith, service, community and education. The school also offers one of only three Two-Way Language Immersion and biliteracy development programs in the state. This innovative dual-language education could benefit many students and families throughout the Des Moines region. Unfortunately, a poor digital footprint meant few families knew this option was available.
To help address this challenge, St. Anthony Catholic School partnered with EG Integrated to leverage their limited marketing dollars to implement a marketing strategy involving display advertising to deliver a customized message to targeted personas. Digital Display Advertising is an online advertisement that combines text, images and a URL that links to a website where a prospective customer can learn more. Unlike outbound marketing tactics, this marketing approach helped the school share its story, market its unique dual language education track, and measure campaign effectiveness and ROI.
The school ran digital display ads for six months during the 2021-2022 school year and continued its campaign for another six months during peak enrollment season throughout the 2022-2023 school year. With a minimal ad buy of just $150/month, the school’s digital ads resulted in 112,171 impressions among targeted personas likely to enroll in a private school, 279 high-quality enrollment leads, and a click-through rate that outperformed the industry benchmark by 250% in just over three months.