What We Do

Strategy and Research

Good strategy drives good creative – at least that’s our philosophy. All of our efforts are focused on producing positive results for private schools.

We view marketing and advertising as business disciplines used to strategically support the unique goals of each individual school we serve. Establishing key performance indicators for each campaign ensures transparency of performance as well as measurable return on investment. Additionally, a detailed target audience, desired action and well-defined business objectives create a framework for the creative vision.

Branding and Positioning

Branding. It’s the heart of who you are and what you do. It defines the ways in which your school stands out from your competitors and why people should put their faith in the education you offer.

Strong brand and positioning strategies combine to build a clear, comprehensive and consistent story about your organization. At the core of every marketing campaign is a brand. What will your brand be?

Website Design and Development

Your website is often the first impression a customer has of your brand, and in today’s digital world, you don’t get a second chance to make it a great one. With web design trends constantly evolving, finding the right partner can feel overwhelming.

At EG Integrated, we understand that every organization is unique, which is why we offer scalable website solutions designed to fit your specific needs and budget. Whether you’re a smaller organization looking for a simple, effective site or a large organization with more complex needs, we have a solution for you.

Our services range from full-service design and development to empowering you with do-it-yourself templates, ensuring you have the control and support you need.

Our website solutions include:

• Custom Design and Development: We handle every aspect, from graphic design to programming, to build a website that’s not just beautiful, but also functional and secure.
• Single and Multi-Site Solutions: We build everything from standalone websites to complex networks that manage multiple sites, we have a solution. 
• Ongoing Support and Training: Your site’s launch is just the beginning. We provide continuous hosting, maintenance, and priority support to keep your site running smoothly. We also offer training videos and live sessions to empower your team to manage content.

Let us help you build a website that not only looks great but also helps you achieve your business goals.

Digital Marketing

People of all ages – parents and students alike – are spending more and more time each day online, on their phones and interacting with social media. So, while digital marketing isn’t the only game in town, it’s definitely a major player.

Digital marketing gives you a much greater ability to measure the success of your campaign, compared to most other mediums. And, in our experience, your marketing dollars can go further when it comes to reach and frequency. That being said, diversifying your marketing plan and creating a seamless multichannel experience is key to your school’s digital success.

Along with a comprehensive digital marketing plan, we can use inbound marketing strategies to attract new customers, build trust with your audience and encourage real, genuine engagement with your school’s website. Tactics like an active social media presence, a robust content marketing initiative, and targeted email marketing can directly address the needs of students and parents, while establishing your school as a source of thoughtful content and helpful information.

Some of the digital and inbound marketing services we offer include:

• Digital advertising strategies
• Digital advertising creative development
• Video storytelling
• Social media marketing
• Content marketing
• Search (SEO and PPC)
• Responsive (email, remarketing, PPC)
• Lead generation (webinars, white papers, special offers and more)
• Marketing automation (CRMs, data mining and auto-responders)
• Mobile integration (app development, responsive web design and beyond)

Traditional Services

Traditional marketing tactics are an important element of truly integrated multichannel campaigns.

From TV spots to dimensional outdoor boards, traditional advertising plays a valuable role in any marketing plan, with opportunities for cross-promotion and social media tie-ins. We can help you integrate the right mix of traditional advertising to create tangible results.

Our traditional offerings include:

• Print advertising
• Publications and brochures
• Trade shows and events
• Outdoor advertising
• Broadcast