Large or small… profit or nonprofit… every organization is vulnerable to crisis. They often happen when you least expect them, so it’s important to have a good plan in place to help mitigate damage to your organization’s reputation and possibly its bottom line.
In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding.
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an e-mail only delivery.
Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools.
In January, our team accepted the Paper Anvil Award from the Public Relations Society of America’s (PRSA) Nebraska Chapter for a branding campaign we developed to assist Omaha’s Gross Catholic High School, in advance of its 50th Anniversary.
Remember the days when you woke up early, turned on the television and waited patiently for the name of your school to show up in the list of school closings scrolling across the bottom of the screen?
Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with brand identity.