Digital Ads Break Through to Recruit Teachers
THE CHALLENGE: In the current environment, a shortage of teachers coupled with historic numbers of open teaching positions means educators have many choices regarding where to teach, and the factors influencing those choices are changing. As of March 2022, the Diocese...
Digital Advertising to Promote Your School’s Brand
While school marketing goals have remained the same – to fill empty seats – the target audience has changed. Schools are now talking to a new generation of parents who consume information differently than parents did even just five or ten years ago. With the rise of...
Team Spotlight – Colleen
Colleen McQuillan Johnson Communications Strategist Hometown Cedar Rapids, Iowa How did you get into the marketing business? A love of the written word–books, newspapers, magazines–I’ve always loved to read! English and literature were my favorite subjects in...
Employee Spotlight – Leslie
Name: Leslie Stubbendieck Title: Account Executive Hometown: Newark, Ohio but I now call Omaha my home. How did you get into the marketing business? I’ve always been interested in marketing. I started off as a television news producer for the CBS affiliate in...
A Refresh Can Help Clarify and Enhance Your Brand
A Refresh Can Help Clarify and Enhance Your Brand Sometimes a new perspective can make all the difference. And when it comes to your brand, a fresh viewpoint can serve to clarify your message and offer innovative strategies to remind your constituency and customers...
Why You Need to Include Video in Your Marketing Strategy
Including video in your marketing mix is no longer an option – it’s a no-brainer. Check out these stats from Hubspot’s State of Video Marketing report: 87% of businesses are using video as a marketing tool. 91% of marketers consider video an essential part of their...
Didn’t Meet Your Enrollment Goals?
Registration has come and gone and your numbers aren’t adding up. Do you have seats to fill in your school for the upcoming school year? Wondering what to do next? First, don’t panic. Second, come up with a plan. Based on our past experience working with schools, we...
Marian High School – Renovation
Prayer WallMarian High School went through a $9.2 million renovation that included a new entrance, library and chapel. School officials asked EG to design graphics for two of the new spaces. We created a large entry mural that honored the Servants of Mary and a...
Roncalli Catholic High School – Breaking Through in a Crowded Market
Helping students find their True North and setting them up for future success is the goal of the faculty and staff at Omaha’s Roncalli Catholic High School. But getting that message to prospective families in the crowded Omaha market can be a challenge. Earlier...
Gross Catholic High School – Building on Success
October through January is a critical time during the admissions cycle for many schools – and Omaha’s Gross Catholic High School is no exception. That’s why we recommended that school administrators build on initial success and enhance their digital marketing efforts...
New Ways of Doing School
Large or small… profit or nonprofit… every organization is vulnerable to crisis. They often happen when you least expect them, so it’s important to have a good plan in place to help mitigate damage to your organization’s reputation and possibly its bottom line.
Making the Leap to a Digital Strategy
This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the...
The Benefits of Adopting an Inbound Marketing Strategy
Most independent school marketing professionals will say they are frequently tasked with the seemingly impossible – keeping their school front and center with prospective families often with a limited budget. To make the most of every marketing dollar, many school...
Plan or the Worst – Hope for the Best
Large or small… profit or nonprofit… every organization is vulnerable to crisis. They often happen when you least expect them, so it’s important to have a good plan in place to help mitigate damage to your organization’s reputation and possibly its bottom line.
Brand Consistency In An Inconsistent World
In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding.
Why All Schools Should Invest in Digital Advertising (No Matter The Budget)
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an e-mail only delivery.
National Association of Independent Schools Conference Wrap-Up
Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools.
A Brand New Focus
In January, our team accepted the Paper Anvil Award from the Public Relations Society of America’s (PRSA) Nebraska Chapter for a branding campaign we developed to assist Omaha’s Gross Catholic High School, in advance of its 50th Anniversary.
Social Media Adds to Snow Day Drama
Remember the days when you woke up early, turned on the television and waited patiently for the name of your school to show up in the list of school closings scrolling across the bottom of the screen?
Brand Identity – When Should You Refresh
Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with brand identity.