EGducation Insights
Team Spotlight – Colleen
Colleen McQuillan Johnson Communications Strategist Hometown Cedar Rapids, Iowa How did you get into the marketing business? A love of the written word–books, newspapers, magazines–I’ve always loved to read! English and literature were my favorite subjects in...
Employee Spotlight – Leslie
Name: Leslie Stubbendieck Title: Account Executive Hometown: Newark, Ohio but I now call Omaha my home. How did you get into the marketing business? I’ve always been interested in marketing. I started off as a television news producer for the CBS affiliate in...
Part 3: School Marketers Discuss Lessons Learned During COVID
Mar/Comm & Enrollment Management Experts Share their Experiences Part 3 of a 3-part series There’s no question that the COVID-19 pandemic had a significant impact on school communities across the country. As another school year begins, confusion, uncertainty, and...
Part 2: School Marketers Discuss Lessons Learned During COVID
Mar/Comm & Enrollment Management Experts Share Their Experiences Part two of a three-part series There’s no question that the COVID-19 pandemic had a significant impact on school communities across the country. As the 2021 progresses, confusion, uncertainty, and...
School Marketers Discuss Lessons Learned During COVID
Part one of a three-part series. There’s no question that the COVID-19 pandemic had a significant impact on school communities across the country. As another school year begins, confusion, uncertainty, and controversy still lingers, dashing hopes that life will be...
A Refresh Can Help Clarify and Enhance Your Brand
A Refresh Can Help Clarify and Enhance Your Brand Sometimes a new perspective can make all the difference. And when it comes to your brand, a fresh viewpoint can serve to clarify your message and offer innovative strategies to remind your constituency and customers...
Why You Need to Include Video in Your Marketing Strategy
Including video in your marketing mix is no longer an option – it’s a no-brainer. Check out these stats from Hubspot’s State of Video Marketing report: 87% of businesses are using video as a marketing tool. 91% of marketers consider video an essential part of their...
Communicating Through the COVID Crisis
Apprehensive teachers. Worried parents. Confused students. As you and other school administrators make plans for the new school year, you’re dealing with a wide range of emotions, new challenges and a lot of questions. While you likely don’t have...
Prepare Now for an Uncertain Fall
Uncertainty is the name of the game right now for admissions and marketing professionals at private and independent schools across the country. While many are still trying to finalize enrollment for the upcoming year, they are, at the same time, working through...
Didn’t Meet Your Enrollment Goals?
Registration has come and gone and your numbers aren’t adding up. Do you have seats to fill in your school for the upcoming school year? Wondering what to do next? First, don’t panic. Second, come up with a plan. Based on our past experience working with schools, we...